RETAIL POP DISPLAYS
In 2020, the VP of sales at KONG came to me with a few problem to solve. He needed a new drive aisle point of purchase, corrugate display, that would stand up to in-store use for a minimum of 3 months, hold enough product to be profitable, follow the specifications for one of our largest customers and most importantly, represent the brand in a meaningful way.
At KONG, a meaningful way means that it educates the pet parent, not sell them in a contrived way, and follows the brand standards that have been developed for use around the globe. While working with the structural designer at our vendor, I was able to come up with a new drop display that fits onto a quarter of a pallet, is shoppable on 4 sides has a strong profit margin. I was able to increase the profit margin, compared to a previous version, by 470%.
By changing out the header, it allows for the display to be versatile in a number ways, while still keeping the overall look and feel of the display, which keeps the branding consistent. Below are a few examples: Everyday Education, Holiday & Special Event.
Half Pallet Display
With the success of the quarter pallet display, it was decided that a half pallet version would be beneficial. For continuity, I utilized the key components of the quarter pallet (product hang wall and internal base sections).
This did 2 things:
- Created continuity in the look and feel
- Provided cost savings by having the ability to order high quantities of these parts, thus creating a major savings in cost
The differences were in a larger, yet still interchangeable header, a new skirt for the bottom and the ability to add sections to the base deck portion for bulk and larger items.